You will be redirected back to your article in seconds

Universal Music Group Expands Presence, Operations in Africa

Moussa Soumbounou has been appointed Managing Director and will oversee efforts in French-speaking regions of the continent.

Universal Music Group (UMG) has announced that it’s expanding its presence and operations in French-speaking Africa. Efforts in the western Africa region will be led by Moussa Soumbounou, who has been appointed Managing Director. The veteran executive, artist manager and live promoter will report to Olivier Nusse, CEO of Universal Music France and be based out of a new Universal Music Africa (UMA) office in Abidjan (Côte d’Ivoire). His territories will include Benin, Burkina Faso, Burundi, Cabo Verde, Cameroon, Central African Republic, Chad, Comoros, Congo (Brazzaville), Congo (Kinshasa), Côte d’Ivoire, Djibouti, Equatorial Guinea, Gabon, Guinea, Guinea-Bissau, Madagascar, Mali, Niger, Sao Tome and Principe, Senegal, Seychelles and Togo.

Artists recently signed to UMA include include Kiff No Beat and DJ Arafat from Ivory Coast, Toofan from Togo and Locko and Tenor from Cameroon.

Said Nusse in announcing the appointment: “Moussa Soumbounou and his team … will not only help us to discover and release new talent throughout Africa and other French-speaking markets around the world, but will also increase the creative, commercial, digital and live opportunities available for these artists locally, in France and now globally.”

The African continent has seen its influence in pop culture grow in recent years, from music (among the new talents to emerge are Davido and Wizkid) to movies (“Black Panther”).

More Music

  • Gloria Estefan, Emilio Estefan

    Emilio and Gloria Estefan to Receive Library of Congress Gershwin Prize

    Universal Music Group (UMG) has announced that it’s expanding its presence and operations in French-speaking Africa. Efforts in the western Africa region will be led by Moussa Soumbounou, who has been appointed Managing Director. The veteran executive, artist manager and live promoter will report to Olivier Nusse, CEO of Universal Music France and be based […]

  • Rudy

    Beloved Sports Movie 'Rudy' to Receive Live-to-Picture Concert Treatment (EXCLUSIVE)

    Universal Music Group (UMG) has announced that it’s expanding its presence and operations in French-speaking Africa. Efforts in the western Africa region will be led by Moussa Soumbounou, who has been appointed Managing Director. The veteran executive, artist manager and live promoter will report to Olivier Nusse, CEO of Universal Music France and be based […]

  • ICM agents Danielle Beckford (pictured at

    ICM Partners Ups Three to Concert Agents

    Universal Music Group (UMG) has announced that it’s expanding its presence and operations in French-speaking Africa. Efforts in the western Africa region will be led by Moussa Soumbounou, who has been appointed Managing Director. The veteran executive, artist manager and live promoter will report to Olivier Nusse, CEO of Universal Music France and be based […]

  • Shazam

    Apple Closes Shazam Acquisition, Starts Phasing Out Ads

    Universal Music Group (UMG) has announced that it’s expanding its presence and operations in French-speaking Africa. Efforts in the western Africa region will be led by Moussa Soumbounou, who has been appointed Managing Director. The veteran executive, artist manager and live promoter will report to Olivier Nusse, CEO of Universal Music France and be based […]

  • Beastie Boys Announce ‘Event Tour’ Promoting

    Beastie Boys Announce ‘Event Tour’ Promoting Forthcoming Book

    Universal Music Group (UMG) has announced that it’s expanding its presence and operations in French-speaking Africa. Efforts in the western Africa region will be led by Moussa Soumbounou, who has been appointed Managing Director. The veteran executive, artist manager and live promoter will report to Olivier Nusse, CEO of Universal Music France and be based […]

  • Luke Wade attends The Television Academy's

    'The Voice': Luke Wade Talks About His Transition From Competing to Casting

    Universal Music Group (UMG) has announced that it’s expanding its presence and operations in French-speaking Africa. Efforts in the western Africa region will be led by Moussa Soumbounou, who has been appointed Managing Director. The veteran executive, artist manager and live promoter will report to Olivier Nusse, CEO of Universal Music France and be based […]

More From Our Brands

Access exclusive content