The Lede Company Merges With Heir

Heir, a public relations firm that works with brands such as Sweet Chick and Kappa Sport, is merging with the Lede Company. Christine Su, the founder of Heir, will become a co-CEO and partner in the Lede Company.

No money is changing hands, the two agencies are just joining forces. The Lede Company was founded in June by former 42West publicists Amanda Silverman, Meredith O’Sullivan Wasson, and Sarah Levinson Rothman. Its clients include Rihanna, Will Smith, Reese Witherspoon, and Lady Gaga. It also does a great deal of corporate work, with a roster that includes Illumination and Anonymous Content.

The addition of Heir enables the Lede Company to move more fully into branding, augmenting its current corporate and talent work. Su has worked with Complex Media, Adidas Group, Havaianas, and most recently Converse, where she led its global communications strategy for more than four years.

Heir’s clients include Alpha Industries, K-Way, DYNE, Universal Music’s Urban Legends, Hodinkee, Fancy.com, Hypebeast, Stadium Goods, and Depop, as well as personalities such as the Weeknd’s creative director La Mar Taylor, and Grand Hustle founder Jason Geter.

“As the communications landscape continues to evolve, I’m excited to partner with like-minded leaders, who truly understand the integrated needs of brands, talent, and corporations, and how all of these worlds intersect with one another,” said Su in a statement. “I’m certain our combined skilled and experiences will bring forth endless opportunities.”

More Film

  • Taraji P Henson Sam Rockwell

    Taraji P. Henson-Sam Rockwell Drama 'Best of Enemies' Bought by STX

    Heir, a public relations firm that works with brands such as Sweet Chick and Kappa Sport, is merging with the Lede Company. Christine Su, the founder of Heir, will become a co-CEO and partner in the Lede Company. No money is changing hands, the two agencies are just joining forces. The Lede Company was founded […]

  • Harrison Ford plane incident

    Harrison Ford Eyes 'Call of the Wild' (EXCLUSIVE)

    Heir, a public relations firm that works with brands such as Sweet Chick and Kappa Sport, is merging with the Lede Company. Christine Su, the founder of Heir, will become a co-CEO and partner in the Lede Company. No money is changing hands, the two agencies are just joining forces. The Lede Company was founded […]

  • San Diego Comic Con Preview 2017

    Variety Announces Comic-Con Studio and Kick-Off Party With YouTube

    Heir, a public relations firm that works with brands such as Sweet Chick and Kappa Sport, is merging with the Lede Company. Christine Su, the founder of Heir, will become a co-CEO and partner in the Lede Company. No money is changing hands, the two agencies are just joining forces. The Lede Company was founded […]

  • Israeli Film Industry Furious Over Proposed

    Israeli Film Industry Furious Over Proposed Funding Changes

    Heir, a public relations firm that works with brands such as Sweet Chick and Kappa Sport, is merging with the Lede Company. Christine Su, the founder of Heir, will become a co-CEO and partner in the Lede Company. No money is changing hands, the two agencies are just joining forces. The Lede Company was founded […]

  • Yellow Veil Pictures Launches, Buys German

    Yellow Veil Pictures Launches, Buys German Horror Movie 'Luz' (EXCLUSIVE)

    Heir, a public relations firm that works with brands such as Sweet Chick and Kappa Sport, is merging with the Lede Company. Christine Su, the founder of Heir, will become a co-CEO and partner in the Lede Company. No money is changing hands, the two agencies are just joining forces. The Lede Company was founded […]

More From Our Brands

Access exclusive content